<aside> 💡 My guess for a formula for an environment that would make the healthy option the most likely option. Let’s engineer incentives backwards from there.

</aside>

*Probability of walking and cycling more = critical need to get somewhere

• absence of unhealthy means of transport
• target is reachable within 10 minutes
• financial incentive
• others know you’re lazy
• fear of being unhealthy
• climate change fear*

There have been many versions of this page, but I’m too embarrassed to show the old versions 😂 - I guess I made progress. Experimenting now with erijoy.com on it :)